Saturday -- May 19, 2012

Life Is A Beta. Do It Now. Perfect Later.

Are you a perfectionist? Do you think … just a little more polishing and you’ll be ready to launch that two-year-old project you’ve revised, reworked and re-engineered to death?

Old School

Are you so old school that you were taught “if it is worth doing, it’s worth doing perfectly?” Well, let me share a truth with you. They were wrong. Your teachers, bosses, parents … all the people who pushed for perfection at the price of completion were off-base and out of step with this time.

I used to be a perfectionist. I made sure there were no critical omissions in my completed documents. The problem is that I didn’t publish as many articles as I might have if perfect wasn’t part of the goal. Actually, perfect was not my personal goal. It was the required operating procedure standing in the way of project completion.

Perfectionism was a girdle in the old-school world. It was tight, restrictive and painful. There was nothing fun about wearing the girdles I wore as a young woman. Why didn’t I question the need to adhere to such a rigid rule then?

I am not endorsing sloppy work. I don’t advocate half-ass effort. I am recommending that you allow yourself the creative freedom of knowing that good enough is good enough.

Life is your personal laboratory. It is yours to explore, experiment, and decide what’s most important to you. It is your place to dream, test ideas, and implement plans. To accomplish more in your life, think of life as a beta.

Do the best you can as quickly as possible, then launch the program, project, or venture. Revise and perfect it later. Think beta –the first iteration. The Microsoft method. Decide how to monetize the initial effort and price future updates. Get it done.

Launch Beta 1. Get Feedback. Revise. Improve. Price. Launch Beta 2 to a market of early adopters waiting expectantly, and to the later-adopters who have been waiting for Beta 2. What a great operating model. Rinse. Repeat. Replay.

Go launch your new product.

Peace and prosperity,

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© 2010 Judith Stephens. All Rights Reserved Worldwide.

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  • http://www.wearyourbeer.com/political-b-18.html Bill Wainright

    great post, i think this is a great idea. many people get bogged down in what they should do instead of doing something.

  • http://www.justlabcoats.com/baby-phat-labcoats.aspx Baby Phat Scrubs

    Being a perfectionist can mean that you are increasing your anxiety without even realizing it. Wanting to do things to the very best of your ability, each and every time, puts a lot of pressure on yourself. It means that you are constantly thinking that you could (and should) do things to perfection.

  • http://intensedebate.com/people/JudithStephens JudithStephens

    Hi Inez,

    Great seeing you here. There were lots of tight restrictions indeed. It's amazing how relaxed some things have become. I tsk, tsk, tsk at others that have come too far, too fast. I'm sure you know what I mean. :)

    I love your blog. Lots of good food for thinkers there. I encourage my readers to click on your link above. Enjoy!

    Judith

  • http://overfiftyfineandfancy.com Inez Bracy

    Judith,

    Love this post! Oh the memories it brought up for me. The girdles and ALL the other tight restrictions.

    Thanks for the reminder that it doesn't have to be perfect. I'll get that product launched now!

  • Perfume

    Hey Hey

    I feel the style of your blog posts, perfect length and sweet, yet you get a lot of them. Makes me wishing to learn more. I will make sure to follow every day!

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    • http://intensedebate.com/people/JudithStephens JudithStephens

      Hi Perfume,

      Thank you for your kind words. Check back often. Let me know what touches you. If you have questions or topics you'd like me to post about, let me know.

      Judith

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  • http://www.lovingvisions.com Terry Loving

    Great comments – I personally have been guilty of the "Wanting to get it Just right" – I am grateful for the community of experts out there willing to provide the help and the feedback- share their wisdom.

    Launch Beta is going to be a new mantra of mine – Get it Going – Revise – Rinse and Repeat. Oh and systemize it so I can just rinse and repeat.

    Thanks again!
    Terry Loving
    http://terryloving.com/smallbusinessmarketing